Lacticrete endows scholarship for college’s masonry program - Pro Masonry Guide
Laticrete Co-Owner and Senior Vice President of Training Henry B. Rothberg shakes hands with David Rothberg, chairman and CEO of Laticrete

Lacticrete endows scholarship for college’s masonry program

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has established an annual $25,000 merit-based scholarship for students enrolled in the masonry craft specialization program at the American College of Building Arts in Charleston, South Carolina.

Named after Laticrete Co-Owner and Senior Vice President of Training Henry B. Rothberg, the scholarship is designed to provide financial assistance to students who have demonstrated skill and a commitment to pursuing work in masonry restoration.

“The American College of Building Arts is the only school in the United States to offer a bachelor’s degree in traditional building trades, while also providing a liberal arts education that includes courses such as math and business management to fight the ‘no college’ stigma of skilled workers,” said Ed Metcalf, Laticrete North America president and COO. “With the Henry B. Rothberg Endowed Scholarship, Laticrete can support future industry workers and have a strong influence on shaping their talent.”

In addition to the scholarship, select Laticrete employees will be guest speakers and regularly lead class discussions about materials and installation methods. Materials will be donated to the college for students to learn new methods and repairs using the industry’s most innovative products on the market, a feat that would not have been possible without Laticrete. For a more hands-on experience, Laticrete will also host field trips to the company’s South Carolina factory to help students learn about production.

Though based in Bethany, Connecticut, Laticrete has historic ties to South Carolina, according to Metcalf.

“This is where our company’s founder earned his chemical engineering degree from the University of South Carolina, as well as where he married and started his family and his career in the building materials industry,” Metcalf noted. “Much the same as founding Laticrete was his father’s legacy, this scholarship is Henry’s. He has done a tremendous job molding skilled workers throughout his extensive career of more than 50 years with the company and will continue to do so through the American College of Building Arts.”

Laticrete manufactures a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals and concrete restoration and care. The company offers an array of low-VOC and sustainable products that contribute to LEED certification and exceed commercial/residential VOC building requirements.

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Laticrete Co-Owner and Senior Vice President of Training Henry B. Rothberg shakes hands with David Rothberg, chairman and CEO of Laticrete

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